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Public Practice E-news


  • From the BILLiverse

  • Take the 2014 PCPS/TSCPA National MAP Survey

  • CPA Talent Management: Who Gets Promoted and Why?

  • Marketing Tip: Defining your Ideal Target Client

  • Reduce your Nonproductive Time

  • Raising Rainmakers

  • Considerations when Working with an Aging Client Base

  • How to Start a Cloud Accounting Practice

  • From the BILLiverse

  • Marketing Tip: Get Your Firm’s Social Media Activities Under Control

  • In Baseball, If the Team Does Poorly

  • Engagement Letters for the Individual Tax Practitioner

  • Admitting New Partners: Succession Best Practices

  • Top 10 Tax Resources for 2014 Tax Season

  • Alternative Deal Structures for Succession

  • Eight Ways to Track Social Media Performance


  • From the BILLiverse

  • Marketing Tip: Take Advantage of Planning Season – Connect with Clients

  • Busy Season Outlook: Tough, Competitive and Uncertain

  • Five Things CPAs Should Consider before Year’s End

  • Six Trends that are Reshaping Business

  • Honing Your Hiring

  • Survey: Data Security Concerns Soar as more CPA Firms Access Cloud

  • How to Value a CPA Firm for Sale


  • From the BILLiverse

  • Marketing Tip: Investing in Your Niche to Achieve Success

  • New Survey Results: CPA Firms Rebound from Recession

  • 2013 Tax Software Survey

  • When is a Partner “Retired?”

  • How to Network and Find Clients Across Borders


  • From the BILLiverse

  • Marketing Tip: Building a Successful Niche Practice

  • Essential Advice for the New Managing Partner 

  • The Inverted Pyramid – Does Your Firm Look like This?

  • The Case of the Costly Intern

  • How to Keep Your Website Healthy

  • 20 Trends to Watch


  • From the BILLiverse

  • Marketing Tip: Creating and Communicating Value Statements

  • A New Kind of Accounting Firm: Beyond Checklists and Templates

  • Performance Feedback: Don’t Take the Path of Least Resistance

  • Independence is in the Eye of the Beholder

  • The People CPAs Need to Follow on Twitter

  • Social Media: 10 Things Accountants Should Never Do


  • From the BILLiverse

  • AAA 2013 Paperless Benchmark Survey Results

  • Marketing Tip: Busy Season Survival Strategies

  • 12 Reasons to Love Tax Season

  • Promoting Portal Adoption

  • Minimizing the Legal Risks of CPA Practice

  • How Accountants Use Social Media for Business

  • From the BILLiverse

  • How to Create a No-Equity Partner Position in Your Firm

  • What CFOs are Thinking When They’re Thinking about Their Company’s Outside Accounting Firm

  • Marketing Tip: How Does Your Firm Compare?

  • Three Steps to Pricing Your Services, Part 2: Time and Money

  • Windows 8: Jump or Wait?

  • 2012 MAP Survey: Signs of Recovery


  • From the BILLiverse
  • MAP Survey Deadline Extended to August 17
  • The New Expectations Gap between Clients and CPAs
  • Accounting Technology Game Changers
  • Most U.S. Small Businesses Lack Disaster-Recovery Plan
  • Freshen Up Your E-mail Newsletter
  • How to Attract Clients Like a Magnet


  • From the BILLiverse

  • How Do You Spot Future “Rock Stars” in Your Office

  •  TSCPA Marketing Tip: Referral Source Marketing to Amp Up Business Development

  •  Protecting Your Laptop – and the Information in It

  •  Take the 2012 PCPS/TSCPA National MAP Survey

  •  Five Ways to Make Your Company More Innovative

  •  The Future is Now: XBRL Emerges as Career Niche

  •  Survey Highlights Most Common Mistakes Managers Make with Employees


  • From the BILLiverse

  • Should I Use the Yellow Book?

  • Five Tips to Make Your Partner Goal Setting More Effective

  • Effective Leadership: Unlocking the Mysteries

  • New Revenue Sources for CPA Firms

  • Bookkeeping: The Next Dinosaur for CPA Firms

  • New CCH Study: CPA Firms Lag Broadly in Technology, Efficiency


  • Improving Outlook Communications and Productivity

  • Top Trends for Small Accounting Firms in 2010

  • How to Calculate Your Firm's Training ROI

  • A Checklist for Managing Partners: Can You Answer All of These Issues?

  • The Social Media Big Four: Getting Fiendly with Facebook