Cargando Eventos

« Todos los Eventos

  • Este evento ha pasado.

Customer and Market Discovery Process and Proposition

enero 16 @ 9:00 am - 12:00 pm

$64

Customer and Market Discovery Process and Proposition
Colegio de CPA

Code: 1920-259

Customer and Market Discovery Process and Proposition

Introduction to customer development process with emphasis on the four steps of customer discovery: stating the hypothesis, testing the hypothesis, testing product concept and verifying the process. Market discovery process and the importance of defining and quantifying the total available market, served available market and target market will be also discussed. The last part of the workshop will cover what is and how to develop a value proposition.

Objectives: Upon completion of this course participants should be able to:

1. Describe the customer development process with emphasis on the four steps of customer discovery.
2. Identify the market discovery process.
3. Define and calculate the total available market, served available market and target market.
4. Develop a value proposition.

Instructional Delivery Method: Group Live

P. R. Field of Study: General

Pre-requisite: None

Advance Preparation: None

Level: Basic

Date: January 16, 2020

Registration: 8:15am – 9:00am                            Seminar: 9:00am – 12:00pm

Instructores:

Carmen Correa Matos, Esq., Catedrática Universidad de Puerto Rico – Centro de Apoyo a la Innovación y Comercialización UPR i+c
Dr. Mario Jordi Maura Pérez, Catedrático Universidad de Puerto Rico – Centro de Apoyo a la Innovación y Comercialización UPR i+c

Place: Colegio de CPA, Capital Center Building I, PH 2, Hato Rey


Materials: This course will be paperless and the materials will be distributed electronically. Download them through "Mi Perfil", on the Colegio's website, where will be available for seven days after the event. Electronic devices may be brought to the classroom to access the downloaded materials.

Electronic evaluation: Once you have registered your entry to this educational activity, you can quickly and easily access and complete the evaluation through "Mi Perfil". On our website "Home" page you will find detailed instructions for completing the form.

Notice: The Colegio de CPA reserves the right to substitute instructors and suspend a course due to insufficient enrollment or other causes beyond our control. We reserve the right to refuse admission. Space is limited. Registration is subject to the available slots. The tuition price for CPA applies to those who at the time of registration do not owe debts to the Colegio.

Precio General: $64.00 hasta 01/16/2020
Colegiado sin deuda: $48.00 hasta 01/16/2020
Precio Miembro Fundación CCPA: $48.00 hasta 01/16/2020
Precio: Cuota Anual APUC: $48.00 hasta 01/16/2020

Maura Perez, Mario Jordi
Conferenciante sin Rewards

Correa Matos, Carmen
Conferenciante sin Rewards

Credit – General: 3.00

Detalles

Fecha:
enero 16
Hora:
9:00 am - 12:00 pm
Precio:
$64
Categoría del Evento:

Lugar

Colegio de CPA